Research and events
Market Research and Textile Events
Market research carried out for the brands and manufacturers this studio works with, plus a fabric trade event it organizes itself in downtown Los Angeles.
Research a design team can act on
Market research here is not a report handed over at the end of a season. It runs alongside the design and sourcing work itself, tracking which constructions, weights and finishes are moving in the categories a client competes in, and feeding that back into what gets proposed at the next fabric meeting. Twenty years of representing Italian and European mills in the American market means this research is built on direct conversation with mills, brands and manufacturers rather than secondhand reporting, and it is one reason a client roster that has included Ralph Lauren, Elie Tahari, Calvin Klein, Theory, Bebe and Brooks Brothers keeps coming back for it.
A trade event of its own, in downtown Los Angeles
Part of this work is organizing textile events, and the centerpiece of that is a fabric trade show this studio runs itself in downtown Los Angeles, bringing Italian and European mills together with American brands and manufacturers under one roof for direct sourcing conversations. Beyond the show it organizes, this studio also exhibits at the broader textile trade circuit, keeping a presence at the events where the industry itself is doing its sourcing.
Renovazio, Representing Italian and European mills in the United States since 2005. Call (212) 764-2890.
Why a fabric agency runs its own show
Sourcing decisions get made faster when a designer can put a hand on the cloth rather than work from a swatch card in a lookbook. That is the case for organizing a show rather than only exhibiting at other people's: it puts the full breadth of represented mills in one room, in downtown Los Angeles, on a schedule this studio controls rather than one set by someone else's calendar.
It also keeps the research current. A show floor is a faster way to hear what buyers are actually asking for than any written survey, and what gets heard there feeds straight back into the market research this studio does for its own clients the rest of the year.
Research feeds the rest of the work
What gets learned here shapes the fabrics proposed at the design stage and the garments built at the manufacturing stage.